Evaluation of the effectiveness of a relaxed coorporate culture on the Research Paper

Evaluation of the effectiveness of a relaxed coorporate culture on the employees within a travel leisure industry - Research Paper Example Offering employees opportunities for free expression, the ability to offer their own innovations related to changes in the corporate environment, and improving the social networking opportunities with peers and managers are often the human resources activities that have become paramount to building a more cooperative and loyal organisation. However, despite these changes related to giving employees more opportunities within the business, there are problems with decentralisation efforts in business when decision-making is taken away from senior executive leadership and given to lower-level employees. Without tighter controls in areas of job role function and line management, employees have opportunities to become too focused on their own individualized reward systems and can potentially create competition between peers rather than creating a team-focused environment dedicated to meeting long-term strategic goals. Especially in a travel leisure industry, where customer lifestyles and d emands for service are extremely diverse, lack of organisational controls might lead to negative brand word-of-mouth or provide customers with a less-organised service experience that can ultimately lead to lost profitability and diminished customer loyalty. The question is then asked as to whether a relaxed corporate culture can be effective in this industry where emotions and psychological behaviours drive the majority of customer decision-making. Are there advantages, in this dynamic industry, in having a relaxed culture? Literature Review Decentralisation of business is designed to give more insight to employees and help them become more motivated by giving them autonomy and developing them as decision makers in the business. It is often the foundation of the relaxed corporate culture where controls are minimal. This section describes advantages and disadvantages, potentially, of the relaxed corporate culture. Companies with a relaxed culture that focuses on individual self-expr ession and job role autonomy often have a strong human resources focus that helps build more team methodology and improvement of communications and social networking with diverse employee groups. According to Chow (2009) people who work in organisations that have a wide social network filled with influential peer and management relationship are able to develop trust, respect and seem to perform better than those who cannot draw on social networks in a more controlled environment. The nature of the service delivery concept in travel leisure businesses demands a team philosophy to ensure that customers receive an optimized service experience and improve the reputation of the hospitality company. It would seem that focusing on more socialization in the organisation improves total group function and makes it a more collaborative organisation so as to provide customers with top notch service delivery. However, there are those in the business environment that would disagree, suggesting th at there are more important dimensions than simply giving workers more autonomy and decision-making control in order to be successful. Phipps & Burbach (2010) identify that in order to achieve the organisation’