The Secret to Winning Customers Hearts with AI

The Secret to Winning Customers’ Hearts with AI Businesses mainly exist because of customers. Or potential customers.That is why before starting a business, you must be sure that there is a market for your products.It is therefore important that your business meets the needs of your customers. If it doesn’t, your competitors will do it. As such, you have to always be ahead of the competition.This means staying ahead of the news. Knowing what they don’t know.Getting information ahead of them and implementing it properly and faster.It also means you have to make your operations more efficient and keep your costs as low as possible.Yet the focus should not be on your way of doing business because it is not about you.Your focus should be on your customers because business is all about them.Since they are the ones guaranteeing your sustained or increased revenues, you have to get them hooked to your business.They have to love you more than they can love any other brand in your industry.How do you ensure that?There are many ways of achieving this though one stands out.This is by use of technology.But this is not just any other technology. It is the addition of brainpower to your company.We are talking about Artificial Intelligence.What is Artificial Intelligence?Artificial Intelligence is the man-made intelligence that is brought to you through computer programs. It can be in the form of robots (hardware and software) or only computer programs (software).The use of robots is quite limited though still in existence.You will mainly spot them in science-related organizations where research is mainstream.They have also been adopted in hospitals where they can carry out medical procedures.But much of AI comes in the form of software integrated either into a company’s main system or as a standalone solution.What makes AI stand out over the normal computer programs is the ability to think and reason.The limits are dependent on what the system has been programmed to do.For example, there are manufacturing processes done by robotic arms.These have been fed with relevant information and instructions to facilitate the kind of work they do.These robotic arms can use sensors and internal decision making processes to measure a car’s door size. From that, they will know what amount of paint to use then go ahead and apply it evenly.Not only will this be done perfectly well, it will also be faster than a human hand.Away from factories, there are other forms of Artificial Intelligence which are more visible in your everyday life.COMMON EXAMPLES OF AIAlthough this technology has not yet been embraced by all businesses, many have implemented it.They have had their own stories to tell as the benefits are evident.Some manufacturers have reported more revenues after selling these solutions.For those buying, many conveniences have been reported.Here are some of the most common ways AI is already in your life though you may not have known it.Virtual AssistantsEveryone loves convenience and this is one of tec hnology’s most profound promises. Fortunately, it keeps this promise.Thanks to technology, you can store foods for longer (refrigerators) and cook them within seconds (microwave ovens). There is definitely much to celebrate technology for.But one of the more recent additions to convenience is the virtual assistant.Amazon has its Alexa, Microsoft its Cortana and Google its Google Assistant. These provide you with voice control through which you can do very many things. For example, you can order pizza from home and also check traffic before leaving the office.Here is an example of how an AI-powered virtual assistant works. It offers the customer convenience while providing the business lots of additional revenue opportunities. Virtual assistants are a good example of how AI works.They are programmed to learn your voice and process your language. They understand what you tell them and do it accordingly. They even go beyond that in many ways.They are able to learn your preferences an d keep them in mind. They will then use these to make your life as easy as possible.An example of this is when you get back home and your favorite music starts playing. Your virtual assistant might ask you if you want it played, or what song you want to listen to. Alternatively, it might just start playing it without asking since it has learned from your preferences.Like a human assistant or secretary, these can also record notes and store them in the cloud. They can also retrieve and read the notes to you later on. That is the intelligence in these devices. And more is expected to be made possible.Online Shopping RecommendationsEver paid close attention to the product recommendations you get when shopping online? This is another example of AI.These programs quickly “read your mind” and know your interests. They then move to make very relevant and interesting suggestions for you to consider. The accuracy exhibited by these programs is astounding and the suggestions they make wil l more often than not capture your attention.This is why you end up spending more time shopping online than you planned for. And unless you are very disciplined and specific with what you need, you will definitely spend more money.Although you will have bought something good, the biggest beneficiary here is the businessâ€"the online retailer whose website you visited. The retailer will have managed to convince you to buy more.However, note that no-one spoke a single word to you. A computer program just made some suggestions and you agreed with it.These product recommendations usually come labeled something like, “Customers who bought this also bought” Or, “Recommended accessories for this product.”In case social media has been integrated into the system, you can receive messages such as “Here are some of your friends who also bought this product.”This is meant to convince you that you are making the right choice. Or staring at it, and you need to make the decision fast.W hereas you can definitely see the marketing angle to it, as a buyer, these systems can help you locate the best deal available on the platform.Social Network RecommendationsFacebook is good at using AI too. In any case, isn’t it one of the world’s biggest technology companies? It is therefore only natural that they will make it big with the innovation.Their implementation comes when they make friend suggestions to you.Have you ever asked yourself how they knew who to suggest to you?It is Artificial Intelligence at work.Much of it is based on the information you and your friends have fed into Facebook.The algorithms running in the background do comparisons and check for possible acquaintance from many angles.They may check the events attended by both of you, friends shared between the two of you or even locations where you live.Basically, all the information you provide is used to help make relevant friend suggestions.Another example is how Facebook’s Messenger uses AI to make suggestions during conversations.And if you accept one suggestion, you have made the system smarter. It will be able to do an even better job next time.Email Spam FiltersAnother great example is the spam filter which is part of your email program. Apart from being a bother and source of annoyance, spam emails are also tools used to try and infiltrate business networks.As such, they are actually security threats to you and your business.Being security threats, they evolve quite quickly.More than that, the people who send such emails are way too many that they cannot be arrested to end the vice.And to make things more difficult, spammers have learned to utilize technology so it works for them.They automate the email-sending programs so as to send as many as possible without being recognized. They can send emails which seem to be coming from a different continent while the spammers may actually be living next door.They research and learn the ways through which your email provider is se eking to keep you safe. They then look for ways of breaking into that system to deceive and defraud you.So how does your email spam filter protect you?Although there are many ways your email program keeps you safe, AI is at the heart of it all. Most spam filters utilize a huge database of patterns used by spammers.These are like characteristics of spam emails.Some combine this with a real-time ability to scan and detect fishy characteristics of emails.When a suspicious email is detected, it is scanned for various known anomalies.If it passes the test, it may be presented to you with a warning message urging you to verify that it is safe.Depending on the action you take, the system learns some more.Video GamesMovies and video games are popular when it comes to relaxing and getting entertained.But video games offer more engagement than movies and traditional TV programs.This is because of the level of immersion they provide.Whereas a movie shows you what happened in the cast’s life, video games give you an opportunity to be inside the action.You may be playing your favorite game and your opponent seems to be getting the better of you. In this case, just know that the computer behind the scenes is using artificial intelligence.In most cases, the system will beat you, especially if you set the game’s difficulty level to “Hard.”The “average” or “moderate” setting may still be too much for you if you are not experienced in the game.This shows you how powerful AI is.One classic example of a game which used AI to beat a champion was the IBM’s Deep Blue system. This system beat the then world chess champion Garry Kasparov in a game of chess.The victory for the machine came in the rematch.This was 1 year after losing to the chess champion in the original match.BENEFITS OF AI TO YOUR BUSINESSSeeing that AI has been implemented and is growing in usage, you may wonder what real benefits it brings.If the examples above did not convince you of the possible benefits, then check these more specific ones.Improves EfficiencyImproved efficiency is a sure way of increasing productivity. And when your customers experience efficiency with your service delivery, they are sure to appreciate and come back.Businesses which adopt AI testify to the benefits and many more are investing heavily in AI.And on the basis of such reports, many others jump on the opportunity to implement their own AI systems.An example of this is the chatbot program on many websites. Very few people recognize this to be a machine communicating with them.It is easy to believe that it is a human who is on the other side because of the smooth flow of the interaction.And although some businesses have humans behind the chat messages, many are going the chatbot way.These programs have been taught, or have learned how humans speak and can replicate that. They can either be used in audio conversations or text- based interactions.They have learned from studying patterns and many ex amples of responses given by humans and can thus respond like them.A visible benefit of these chatbots is the unlimited number of customer interactions they can handle at one particular time.Whereas with human customer care staff, only one customer can be handled at a time, this is not the case with AI-powered chats.Many customers can have their queries answered with little to no human intervention.This makes your customers happy as they will not have to wait for a customer service representative to be available.Drives Customer EngagementThe way AI works to benefit both shopper and business in online shopping proves that customer engagement can be increased.The suggestion of related products simple keeps the customer on your e-shop for longer.And the longer he is there, the more of your offerings he sees.The more he sees, the more he is likely to spend and that is how you benefit.With more time spent on the site, you also get to gauge a customer’s engagement by measuring how much scrolling he did on the product pages.This helps you know which products not to suggest next time because they never interested him.For that particular customer, you also get more insight into his interests and can better profile him for later marketing.Prevent Human ErrorAI has been used to prevent human error in the transport industry. It is widely known that 9 out of 10 road accidents occur due to human error.This means that if human error is removed, then accidents will drastically reduce.This is partly one of the reasons why many cars are now equipped with some level of computer programming for increased safety.Some of the safety measures included are automatic brake systems, collision detection systems as well as parking assist systems.All these use AI to make the right decisions about the given circumstances. The advanced stage of what is implemented in these vehicles brings about autonomous cars.Any self-driving car is loaded with lots of data and an AI system.These cars wil l check the weather, monitor traffic situation and based on the information acquired, take the best route to your destination.Predict OutcomesBusinesses need ways of staying ahead of the game.This is especially true where the stakes are high. And where else would the stakes be higher than the stock market?One of the most common investment grounds is the stock market.You may buy shares and sell them again to make profit. You can either do this occasionally or daily.If you do it daily, this could be said to be your career.Yet there is no career which has no challenges. If you are a professional and really work to maximize profits, they don’t just sit and wait for the prices to change.Since price change are what determine when to buy and sell, you have to know when it’s going to happen.At the same time, you have to be sure that when it happens, it’s not going to change beyond that.How do you know this?Some professionals rely on their intellect and experience. But if you are tech savvy, then you should know better.Invest in a system which can predict the best time to buy and sell your stock holdings. You will achieve this by feeding the system with data on historical prices and transactions.The system then monitors the transactions being done or the changes in the market.When it perceives that the prices are set to rise and to what exact price, it advices you to sell.If a certain stock is of interest, then you can monitor it for low prices so as to buy when it is cheap.Customers Want ItIf you are still not convinced that AI is the way to go, then maybe this study by Capgemini will help you.In a study about customers and AI interactions, they found that consumers know about AI and actually want it.They like AI better when it is informed by human intelligence.The consumers also reported that AI-powered interactions would be better as long as there was a real human providing oversight.This means that customer are not only satisfied with non-human interactions b ut are also enjoying it.For them, it may not necessarily be for the enjoyment of the service. It is mainly due to the efficiency they experience as a result of these interactions.HOW TO WIN YOUR CUSTOMERS’ HEARTS WITH AISeeing that customers want it, and there are potential benefits for your business, implementing AI is the only logical thing to do.But it’s not just about implementing AI. You have to do it correctly.The mentioned study by Capgemini shows that it is not merely AI that will do it.There are two additional ingredients the study referred to as “the secret” for winning customers’ hearts.Here are the two ingredients.Be TransparentConsumers are recognizing AI interactions and their benefits.Having embraced them, they prefer being informed what kind of interaction they are having. 65% of the respondents from UK said organizations should explicitly state whether the interactions are AI-enabled.They would like to know right from the beginning whether they are interac ting with a human or a machine.This means the communication has to be provided before the interaction starts.A good way of doing this is by identifying the chat agent in the case of chat support.This can be achieved by using a message such as, “Hi, I am ABC’s bot. How can I help you?”Alternatively, instead of the words, you can make use of an image.As you would normally have the picture of the human agent on the chat box, use a robot’s image.This would automatically communicate the type of interaction.If offering support via phone, it is generally a lot easier to detect a computer from the way the conversation happens.Still, advances in technology may blur the distinction.Having the AI bot do an introduction is the best solution.But as always, you can do it in any other way as long as you make the communication to consumers.Make Interactions More Human-LikeWhen computers take over a customer support interaction, some signs are given off that the other party is not human.On t op of the need for transparency as stated above, more consumers want AI to be capable of more human-like qualities.For example, during a support call, customers prefer AI that sounds human.62% of respondents said they want more human-like voices and intellect.A further 57% said they would like AI to have the ability to understand human emotions and respond accordingly.Closely related to that, more than half of the respondents said that AI which can show empathy would be better. 54% said that AI should have human-like behaviors and personality.Of course these preferences and demands only mean more research and work into the AI field.That will increase costs of implementing AI. But the important thing to note is that these are the voices of consumers.That said, you can still implement AI with little pressure.You don’t have to wait till all the advances are available. Neither do you need to wait for the costs to come down.What you should do is get a scalable solution.Whichever soluti on you go for, ensure it can grow with you. This way, new features can be included in the already-installed solution.CONCLUSIONAI is an investment which you cannot ignore. It is an investment into the future of customer experience.Come up with a team to spearhead its implementation.Communicate the vision to your staff then start implementing in small manageable portions.

`` Trifles By Susan Glaspell Is A Murder Mystery When You...

Women have faced oppression for the majority of history, and some still face this oppression today. In other countries, women are not allowed to show their faces, because it is disrespectful to their husbands. American women face a lesser issue in the pay scale difference, but it is still a viable one. The following questions come to mind: why are men placed on a higher pedestal? Do they work harder and think smarter, or does it come from a stereotype issue? In general, men are seen as powerful while women are feeble and need help. Not only do these gender stereotypes belittle women, but also they cause harsh feelings between the sexes. Literature can shed light on some of these feelings. Trifles by Susan Glaspell is a murder mystery when†¦show more content†¦This leads us into the next and largest action of the play: SHERIFF. We’ll be right out, Mr. Hale! ([...] Suddenly Mrs. Peters throws back quilt pieces and tries to put the box in the bag she is wearing. It is too big. She opens box, starts to take bird out, cannot touch it, goes to pieces, stands there helpless. Sound of a knob turning in the other room. Mrs. Hale snatches the box and puts it in the pocket of her big coat. [...]) (Glaspell 575) The women are reluctant to help Mrs. Wright, but with all they know, they decided to help her. Some many see this as wrong, because all crimes need to be punished. Although this is true, the reader must take into consideration what it takes to truly break someone to the point of committing murder. Symbols in the story were chosen for specific reasons, and they show a great deal about the time period and women. The symbols all point to one thing: oppression. When it was alive, the bird was caged for its beauty and song, and it is a literal symbol of Mrs. Wright. Also, the bird was a freedom Mrs. Wright had, and when it was killed, she lost all hope as seen through what is said about the bird: MRS. HALE. If there’d been years and years of nothing, then a bird to sing to you. It would be awful-- still, after the bird was still. (Glaspell 573) This excerpt of dialogue helps the reader understand how Mrs. Wright might have felt. Similarly, the fruit jars seem to represent Mrs. Wright

Fahrenheit 451 Knowledge and Ignorance - Free Essay Example

Sample details Pages: 2 Words: 483 Downloads: 10 Date added: 2019/04/10 Category Literature Essay Level High school Topics: Fahrenheit 451 Essay Ray Bradbury Essay Did you like this example? Knowledge is a familiarity understanding of someone or something which is acquired by experience or education by perceiving. It is known as the body of truth, information and principles. Knowledge applies to fact acquired, observing and experiencing which one can do by reading and studying. Don’t waste time! Our writers will create an original "Fahrenheit 451: Knowledge and Ignorance" essay for you Create order In the book Fahrenheit 451 society has a huge impact if someone has knowledge or is seem bright because then they will not be equal as everyone else. This world is based upon a socially equality society. This society gains equality without education because citizens will not have a higher IQ than others. It as well gains no responsibility and sensibility. In the novel Fahrenheit 451 Guy known as Montag is a book burning robot he reports to work, copes with his suicidal wife and walks through his television obsessed world. Montag does not realize the harm he is doing nor cares. Although his 17 year old neighbor Clarisse shakes Montag out of his stupor. And I thought about books. And for the first time I realized that a man was behind each one of the books (Bradburry 49). Montag realizes that books have value and starts to understand why people read them in the first place. Clarisse has an extraordinary imagination and a passion for observation, she indirectly forces Guy to examine the world around him and inspires him to take action. Montag starts to steal and read books for himself which leads him to danger. Causing his wife to leave him because their house is ruined. She ran past with her body stiff, her face floured with powder, her mouth gone, without lipstick climbed in the beetle and sat mumbling poor family, poor family, oh everything gone (Bradbury 114). Montags wife Mildred refers to the items in the house when she says everything gone not caring she lost her husband. Mildred caring more for the items in their home than her husband says a lot about their society because it shows how items are more valuable than family. The people you shared memories with and spent a life with is not as important than items. Bradbury tries to get readers attention convey how our society will become if we let technology take control. Which is not true because although technology is really advance now people still have sentametle feelings and their knowledge is not limited. Overall the difference between Montag society and now is how they feel knowledge is to powerful and everyone should stay equal. We stand against the small tide of those who want to make everyone unhappy with conflicting theory and thought (Bradbury 59). Captain Baily point of view on books is how unhappy it would make people feel therefore they should fix their problem by burning rather than facing it. This statement is different from society today because we live in a world where we have to be responsible and face our consequences rather than avoiding and fleeing.

Non-violent Methods are Better Way of Training Children Free Essays

As we know, physical punishment has always been an effective way for training animals. Once they become wild, flinging the whip is what we do to make them being well-behaved. However, does it work for training children? Are their behaviors all get better and better after that? In my point of view, I strongly object parents who admire that physical punishment is the best way to teach and train their own children. We will write a custom essay sample on Non-violent Methods are Better Way of Training Children or any similar topic only for you Order Now Although the pain of body is easy to make people learn the lesson, on the other hand, it may also be easy to leave the scars on body and heart, cause family problems and losing the opportunities for children to judge the right and wrong by themselves own. First of all, even the pain of punishment will disappear, the scars on body and heart somehow will remain for the entire life. With no doubt, teaching children not to spill the milk on the floor by simply slapping on their bottoms would be a rapid way to warn them not to make the same mistake again. However, I think your children would remember how bad you treat them more than the lesson they’ve learned and reflect this rage on their children in the future by teaching them in same way. In addition, some researches even have shown the causes of some criminal’s psychological problems can be traced back to their parents’ serious physical punishment or even abuse. The former dictator of Iraq Saddam Hussein would be a good example. Second, without violence in the house, I believe children will have a happier childhood and get along with their parents better when they grow up. If we observe the relationship between parents and children more carefully, it is not hard to find out the happiness existing in the house is not only connected to children’s behavior but also parents’. After all, simply punish them physically can’t make them easier to understand what exact the mistake they make because they only know it’s wrong but don’t know why it is wrong. However, although it takes more time, if you explain to them why they do is wrong and what bad results they may cause instead of punish them, then it would be easier to make them understand this mistake can not be done again without making an awkward atmosphere in the family. Finally, to let the children know what is right and what is wrong, I think the best way for them is to experience and judge by themselves. Like I mentioned above, the most important principle is let them know why it’s wrong. Once they find out, then their brain will naturally tell them not to do it before they get hurt (no matter by themselves or parents). For instance, even you strongly warned your children don’t get too close to the fire, they still want to touch and feel it what it is. But once they suffer from the pain of burning, I assure you they don’t dare to do it again on purpose. To make a conclusion, I think physical punishment is not the best way to train children. Although it is fast and effective sometimes, you will never know what consequences it may bring in the future. After all, compared to the bad relationship and many problems it may cause, the long time it takes to teach a child in a liberal and gentle way seems very worthy. How to cite Non-violent Methods are Better Way of Training Children, Papers

Soldiers Home - Hemingway free essay sample

Literary Analysis of Conflicts within â€Å"Soldier’s Home† Ernest Hemingway’s â€Å"Soldier’s Home† is a short story about one man’s struggle with returning home after war. Harold Krebs had just returned home, later than the majority of the soldiers, resulting in a dull welcoming from his town. In order to be heard, Krebs lies about his war experience through elaborated stories. Even though Krebs is home, he is lost- lost in society, lost with love, lost within himself. Although Hemingway does not describe much about what Krebs experienced during the war, it is obvious that this man went through a transformation, and returned with what an outsider looking in would call extreme apathy. Harold Krebs, along with millions of other men and women, experienced war, an undertaking many can and will never know. Because of his service, he will never be able to truly return home, return to fulfilling society’s wants, return to the old Harold Krebs. We will write a custom essay sample on Soldiers Home Hemingway or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Those who have never experienced what Krebs has, such as his own mother, will never understand what it was like, and will continue to force him to satisfy their standards of what is normal. Krebs’ sense of compassion and emotion was scarred in the war. He did not however, completely lose a sense of love. He loves pool. His sister said that if he loved her, he would go watch her game. He went. Krebs will never go back to his old self, but he will do his best to follow the expected cycle of life for a Kansas boy, in order to satisfy his parents’ wants. Krebs, unlike many soldiers, did not die in the war, but maybe that is the outcome for every soldier. For all soldiers alike, the war wins, not the people. Although some come home, their old selves die during the war. Krebs was a victim of the war. He died, and a soldier returned home. Hemingway speaks of this corporal as â€Å"Krebs† in the beginning of the story, just how he would have been addressed as a Marine. Later in the story we are introduced to a new character, Harold, Harold Krebs, Hare. Harold’s mother and sister, throughout their conversations with him, depict how this soldier was once a brother, a son, a friend. Harold attended a private college before the war. He was involved in a fraternity. He met society’s needs. This man left his home a man, but returned a soldier, who was now faced to fight a war within himself. Krebs returned lost and confused in the society he grew up in. He tried his best to find patterns and relearn the ways of the people he had once left behind. Detaching himself from society eased his attempt at a transition. The story shares that he went through a dynamic change during the war, but his character remains static. The beginning of the story, Harold had already transformed into Krebs. In the end, Hemingway leaves him still to be Krebs, lost in society, but trying his best to put on a show in order to fulfill the social constructions of a male his age. The experience of war transforms a person forever. So much that one is completely unable to fit back into the mold he or she once fit in. Hemingway depicts through this story how society demands that everyone live by and meet all of its social norms, and those who do not abide will be forced to fight their personal struggles alone and must keep them hidden from the rest of the world. Reintegration is impossible when you no longer fit the mold. This town he returned to lives off of conformity. The people all dress the same. His father drives the same car. Nothing has changed except for Krebs, and it seems that society is not accepting of this change. Krebs is forced to decide whether he should give into what they want or fight it and attempt to find who he once was in the war. Conformity is no sin. Good people live in the whirl wind of conformity, just like Harold’s mother. She is a God-fearing woman, but she is unable to accept the lethargy of a man who used to be her son. Krebs dislikes problems, complexity, or the issues that come along with life. He would rather observe the world, not participate it in, but the world will not let him sit out. He ties to feed into their wants by lying about the truth he once tried to share, but it was not good enough for them. His lies destroy him on the inside. Krebs opens up and attempts to let his mother know that he does not love anymore, but due to her innocent ignorance on his situation, she is unable to comprehend his state of being. Krebs seems to reach an end, but because of this incident, he is unable to. Krebs sense of being lost truly shows how society forced him to be a new kind of soldier, not for a country, but for his own individuality.

Nursing Reflection free essay sample

In the context of professional practices reflection is defined as the examination of personal thoughts and actions (David, 2004). In this essay I am reflecting on an incident that happened in my earlier years of working as a professional nurse. The incident I am sharing and the subsequent learning I have gained by reflecting it helped me in the later years of my nursing career. During my career as a professional nurse I have worked in several hospitals also attended several cases and those provided me with lot of insights and leanings. As per NMC 2002 guidelines, for protecting identify of the patient, names have been replaced with pseudo names. For structuring my experience and the subsequent reflection I am using Gibbs (1998) model of reflection as a framework. By using Gibbs (1998) model the practitioner and also take emotions into account. As shown in the below diagram, this model for reflection consists of six stages. We will write a custom essay sample on Nursing Reflection or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Figure : Gibbs reflective cycle. Source : Oxford Brookes University Gibbs reflection starts with describing the incident, analysing the feeling, evaluation of the experience, analysis of the experience, conclusion, what else can be done as the final step also it analyse about the future plan how to approach a similar situation in the future. The incident I want to describe happened during the third year when I was working. When I was working in the causality ward, and an 11 year old named Maria was admitted. From the first sight I figured out that Maria was in great deal of pain and I came to know that she met with an accident. She was conscious and was bleeding profusely. We have done the preliminary examination and found out that one of her legs were fractured. The people who brought her to the causality already left, she was alone and her parents or relatives were not yet reached the hospital. In that stage along with keeping her conscious I was also trying to establish a therapeutic relationship with Maria to create trust and confidence. As a medical professional it is important to build trust and confidence of the patient because it will increase the self-esteem of the patient and helps in diagnosis of the situation and in the process of healing (Hark reader Hogan, 2004). During that time I have noticed that Maria was not responding to my voice and not screaming and shouting like any other children do. For a short time I was wondering the reason for that and I immediately realised that her speaking and hearing was impaired. The situation was much more complicated than I was initially thought, in short I was dealing with a half conscious deaf and dumb girl, having multiple fractures also the possibility of internal bleeding. However as the biggest challenge I felt was her corporation. I can feel from her face that she was very nervous and in pain and also helpless to convey the difficulty she was facing. Feelings For taking the case forward and working with Maria, it is very critical to establish a good connection and communication between us. I remembered that communication could be established not only by verbal exchange but also means such as non-verbal exchange also (Black Chitty, 2007). In Maria’s case non-verbal communication using hand signals was the only way of communication that possible. I have stated completing the essential medical procedures, alongside I was trying to create a rapport with her by showing some hand signals which expresses sympathy and care. When I was with her I always tried to keep an eye contact so that she gets a feeling that I am interested and wanted to help her. According to Caris (1999) eye contact is a good way to communicate the sense of interest in the person one is conversing with. From Marisa’s reaction I figured out that my efforts were giving me good results, she started pointing where all she was feeling pain. Also she tried to tell me the whole chain of events happened using hand gestures. Evaluation From the experience with Maria, spending time with a patient to understand the situation she was actually in one of the critical factors in analysing a medical situation. Also I have developed a patient centric relationship between Maria rather than a task centric relationship. This relationship helped me in gaining the confidence of Maria and gave the best to treat her. Even in my later nursing experiences I have learned that most of the Nurse Patient communication is task centric relationship rather than patient centric relationship. On the contrary Maria and me developed a warm, genuine and empathic relationship as mentioned by Burnard (1990). Analysis I realised that for a patient like Maria adaptive communication skills are important. The establishment of interpersonal communication – communication that exists between two individuals(Funnel, 2005), have played an important role in get to know the situation of Maria better. My attempt to communicate with Maria through non verbal and hand signals helped me in handling and understanding the situation more effectively. White (2005), recommends that a professional nurse should learn alternative languages and methods to communicate with the patient so that she / he could handle the situation better. Further analysing the incident, when a patient is alone away from his / her family they feel insecure. In such situation it is difficult for a nurse or for a doctor to have the confidence of the patient. In the case of Maria also in the beginning she was a bit scared with the hospital environment and me, and I could like any other personal made her cooperate with me continue my work. However, instead I have tried to better understand her situation and build her trust in me. Hence I got an overview of the situation and full corporation from Maria and gained her trust. Furthermore, reflecting on the incident, I felt my approach of being patient centric rather than task centric helped me in giving better treatment to her. Generally many of nurses working with me that time given more preference to task centric approach. I reckon the task centric approach will touch only the surface and many a times using this approach medical professionals only scratch the surface by the guess work and experience rather than getting the inputs from the patient and looking into the matter more deeply. In short, as a conclusion I could effectively give adequate medical attention to Maria by establishing a therapeutic relationship. I realised that patients are different and the ways to handle each of them differently in order to gain the trust and confidence of each other. Also I learned that the practitioner should effectively communicate with the patient both ways such as patient centric communication and task centric communication (McCabe, 2004). In the case of Maria I can conclude that I effectively handled the situation by demonstration various skills such as my approach toward the patient, getting relavent answers, being an active listener, support the emtions of the patient and showing empathy towards the situation of the patient (Walsh, 2005). Action Plan The action plan I have prepared based on the case of Maria is mentioned below. Improving my communication skills : I have learned that communication is the foundation of the relationship (Wood, 2006). So I have decided to improve my communication skills, both verbal and non verbal communication skills and also decided to learn some additional languages. Improve my listening skills: I realised that listening skills are also important as the communication skills. I am trying to improve my listening skills especially I am listening to patients with out making notions or judgements. Handling different kind of patients: This part I consider one of the most critical part I have to take care of. Equip to handle any kind of patient even if they are visually challenged or mentally challenged. Maintain a diary: I also started writing a daily journal that mentions all the major events happed during my time with patients. By writing down the important events happened in my professional career I can always refer back the successes and failures I have made during my career and think how can I improve them next time. I am concluding that the unique learning experience and the reflection of the incident happened in Maria’s case proved very useful in my professional career. I have learned a great deal from this one incident and it made me think out of the box to handle the situation. These kind of incidences and the subsequent reflection made me not only a better professional but also a better person. I reckon myself more organised and I started considering more various other possibilities before I making a choice. Also I started using established models to structure my experiences and include all aspects of it with out missing anything. In Maria’s case Gibbs model enabled me to drill down the various aspects of the incident and enhance the understanding of the situation better. Word Count : 1510

QPO essays

QPO essays In the analysis of GK Per, a strange phenomenon can be observed ¡Xquasi-periodic oscillations (QPO).  ¡QPOs are defined as low-coherence brightness oscillations thought to be associated with material within the inner accretion flows of CVs (Morales-Rueda, Still No consensus has been reached as to a single model for the QPO phenomenon. Theoretical models suggest dense blobs in orbit within the inner disk (Bath 1973), pulsations on the surface of the white dwarf (Papaloizou Godon 1995). However, these models can only account for QPOs of a few hundred seconds. GK Per, on the other hand, has a QPO of several thousand seconds (MSR 1999). To explain this problem, several new models were developed. MSR (1999) apply the magnetospheric ¡Xor beat-frequency ¡Xmodel suggested by Watson, King & Osbourne (1985). Since GK Per has a relatively weak magnetic field, the accretion disk will come very close to the star, completely surrounding the magnetic field. At the inner edge, clumps of plasma will be present. The magnetosphere will keep the clumps from coming closer to the star ¡Xunless the clump moves directly above the poles. When this occurs, t...